The PG Department of Information Technology organized a “Workshop on Digital Marketing" on August 24, 2026.The workshop aimed to enhance students’ practical
knowledge and awareness of digital marketing and its
importance in today’s digitally connected world. The
resource persons explained the fundamentals of digital
marketing, various digital platforms, marketing
strategies, and their practical applications. They also
highlighted career opportunities in areas such as social media marketing, content marketing,
search engine optimization (SEO), online advertising, and digital branding.